If you are looking for some good news today, you will find it when you invest in developing creative thinking for your company. Currently your focus is on cost cutting and survival. Corporations need creativity to succeed especially during an economic downturn.
Bringing creative thinking to your organization provides you with a focused thinking framework to generate solutions. An investment in creative thinking allows your company to reduce costs, increase your team’s productivity, and increase revenue.
Creative thinking requires a mind shift on your part. First, you must understand the nature of creativity. Creativity means maximizing the potential of your brain. By deliberately using structured creative thinking systems, processes, and techniques, you can learn to generate many, many ideas in just a few minutes and hundreds of ideas in a few hours.
Our focus is on business creativity for the corporation. You must come up with a new idea before you can innovate. Innovation then is the implementation of a good idea that is successfully brought to the market and creates economic value.
Reverse Your Thinking – Reduce Costs by Spending More
How can you reduce costs and still justify your investment in creativity development for your organization? Perhaps we should listen to a creating thinking champion who has real world corporate experience.
David Tanner, former Director of the DuPont Center for Creativity and Innovation, gives examples in his book, Igniting Innovation, Through the Power of Creative Thinking, of how to reduce costs through the use of creative thinking techniques.
An information technology team posed the question, “How can we reduce costs in the information systems function?” They used a lateral creativity thinking technique and specifically applied “reversal.” This required thinking differently with a resulting provocation. “Reduce costs by spending more money.” Spending more money on fewer vendors allowed them to obtain larger discounts with each supplier. They were also able to negotiate better prices on their high volume orders.
They saved over $300,000 annually. This concept saved a similar amount when it was applied to maintenance. Now think about this accomplishment. They spent money but at the same time they reduced their corporate costs significantly. By their investment in a two-hour lateral creative thinking session, they positioned themselves to save more than $5,000,000 over a ten-year period.
For most corporations the entire focus seems to be on cost cutting. We have already demonstrated you can cut costs and still make money by investing in creativity development for your organization.
Increase Revenue Stimulation by Increasing Team Productivity
However, imagine shifting your focus to revenue stimulation. How does creativity development support increasing your revenue?
One way to increase revenue is to increase your team’s productivity by identifying your employee’s thinking styles. By a better understanding of how our brain works, you can align teams to enhance their collaboration and therefore increase their productivity. By taking specific and deliberate steps to increase productivity through the diversity of thinking preferences, it has been scientifically proven that a team’s productivity can increase from 20% to 80%. (Source: The Whole Brain Business Book, Unlocking the Power of Whole Brain Thinking in Organizations and Individuals by Ned Hermann)
You can also increase revenue by developing a focused thinking framework for your sales department. As your sale’s team draws up their strategic account plans and strategies for the coming year, do they wait and hope a good idea will come to them on how they will reach their sales objectives? If you use deliberate creative thinking techniques to generate ideas, you will discover that the ideas come quickly and much more easily. You now have a creative process to generate ideas when you need them.
Creating New Markets and Business Models
Perhaps you want to develop new markets for existing products. Have you considered developing new markets where there is currently no competition? How about new processes or new applications? Creativity development can help your company discover these new markets and new sources of revenue.
Invest in Developing Your Organization’s Creative Thinking
It is now time to bring creative thinking into the corporation to maximize your organization’s ability to thrive. It is a time to design new business models, to develop new markets, and enhance your competitive advantage.
You are currently faced with important business and functional problems with no easy or obvious solutions. The solution is to invest in creativity development. Creative thinking generates the ideas for strategic corporate success by developing the thinking infrastructure needed to spark bottom-line innovations for thriving in today’s new environment.
Are you planning on investing in developing your organization’s creative competence this year?