Either understand your ROI for Creative Thinking in a Multicultural Context or Plan on Losing Your Next International Multimillion Dollar Business Deal!

Author:  Kirpal Singh
Author: Kirpal Singh

Back in the 1950’s, when I grew up in a tiny rural community in Texas we pretended we were all one skin color, we all spoke English and we all went to the local Christian church on Sunday.  Ours was a society that valued homogeneity.

Our world has changed dramatically since then. Our ability to travel and do business globally has significantly increased the likelihood that we will meet people from other cultures. Sometimes, we are confused by their assumptions and their behavior. It is unavoidable; we now live in a pluralistic society.

Imagine if you lost a $25 million business deal because you failed to research the cultural expectations of your potential business partner. This is a true story relayed by Kirpal Singh who spoke to the (CSTC) Creative Skills Training Council about the impact multiculturalism has on business and other aspects of our life.

Professor Kirpal Singh, the author of THINKING HATS & COLOURED TURBANS: Creativity Across Cultures, works with governments, non-profits and multinationals, on the issues and challenges surrounding the sensitive arena of cross/intercultural engagements. He is internationally renowned as a creativity guru and futurist.

Since 9-11, there is a new urgency to gain better understanding and knowledge about other cultures. We all have choices to make on how to interact with other cultures. We can demonize those who are different from us or perhaps we can invite them for a cup of tea, get to know them, and understand their perspective.

We are all invaluable as human beings; we bring many gifts from our respective cultures. We can create a world where we value multiculturalism, we can take pride in acquiring knowledge about other cultures, and we can make the choice to celebrate our differences and to live in harmony.

Kirpal Singh speaks about Creativity and Innovation – The Cross-Cultural Dimension. If you listen and learn, you may save your next multimillion dollar business deal.


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